Ryan Downie.com

Case Study

Muhammed Haris Logo

Muhammed Haris

Website designer and Developer Muhammad Haris contacted me about a possible rebrand. Muhammad already had a logo for his brand but he felt that it was not representing him in a way as a designer. As every designer knows it is really hard to design for yourself so Muhammad asked me to design him one.

As always I sent him a questionnaire to fill in by email. T his gave me all the information that I needed off him to do some research. I then went to my sketchbook and drew out some ideas that based on my research.

This is the first draft that I sent Muhammad. My idea was to incorporate his initials m and h in to a mark. This was also to show that Muhammad works in two disciplines, Designer and a Developer.

Here is the first draft:

Version one Muhammad liked the idea but wanted to see something else as he felt it was not quite there.

I then moved back in to Adobe Illustrator and worked on the second draft. I kept to the same principles as before but this time I wanted to incorporate something creative. The idea was to create a type of folded create paper but again utilizing the m and the h to make the mark.

Muhammad really liked this version and after a few final tweaks we came up with the final version:

Logo final

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